新春贺辞

　　欣闻《走向世界·品味济南》自2010年进行大的改版并更名为《走向世界·天下泉城》,内容和版式都将焕然一新,在此我代表市委、市政府表示热烈祝贺!同时,值此新春佳节即将到来之际,向辛勤工作在外宣战线的同志们表示亲切慰问!
　　《走向世界·品味济南》杂志是由山东省人民政府新闻办公室主管主办、走向世界杂志社编辑出版、中共济南市委宣传部协办的一本立足于对外宣传济南的中英双语杂志,出版于2006年4月。三年多来,杂志一直坚持“向世界介绍济南,向济南介绍世界”的办刊宗旨,在市委、市政府的正确领导和社会各界的大力支持下,影响力不断扩大,发行量逐年上升,成为对外宣传济南的靓丽名片和重要载体,为济南的外宣事业做出了重要贡献。
　　作为山东省省会,作为全省的政治、经济、文化和科教中心,济南的对外开放进程在山东对外开放的整体格局中占有重要地位、具有关键作用。近年来,我市外宣工作围绕中心、服务大局,取得了较快发展。特别是2009年,我们紧紧抓住第十一届全运会、第七届园博会在我市举办的良好机遇,精心打造并推出了“天下泉城”系列品牌,大型航拍片的摄制播出、大画册的出版发行,引起社会各界强烈反响,有力地提升了济南在国内外的知名度、美誉度、吸引力和影响力。新的一年,全市外宣战线要围绕“维护省城稳定、发展省会经济、建设美丽泉城”的中心任务,按照“拓展城市发展空间,打造现代产业体系”的总体要求,切实在“转方式、调结构、促增长、惠民生、保稳定”等方面加强对外宣传,使我市的外宣工作再上一个新台阶;要进一步增强我市的对外传播能力,掌握话语权,赢得主动权,为我市的改革开放和现代化建设营造良好的外部舆论氛围;要进一步塑造好、维护好、传播好我市的对外形象,让世界更好地认识济南、了解济南,让济南更好地走向世界、融入世界!
　　作为我市对外宣传工作的重要载体和平台,希望改版后的《走向世界·天下泉城》杂志进一步围绕中心、服务大局,提升境界、开阔视野,努力办成一本有较大影响的城市外宣刊物;要进一步拓宽发行渠道,扩大杂志的读者群和覆盖面;要不断提高办刊质量,做好全球视野和地域特色结合的文章,立足济南、面向全国、走向世界。也希望社会各界一如既往地支持济南的外宣工作,共同努力形成我市大外宣格局,为我市的对外宣传工作再立新功!
　　祝《走向世界·天下泉城》越办越好!再创佳绩!
　　祝海内外的读者朋友们新春愉快、身体健康、事业有成!
　　
　　中共济南市委常委、宣传部长
　　谭延伟
　　2010年1月
　　
　　It is a great pleasure to hear that the magazine OPENINGS·LIVING CITY has experienced a large-scale revamp and has been renamed OPENINGS·CITY OF SPINGS since 2010.The content and style will take on a completely new look. I would like to give my hearty congratulations about this on behalf of the Jinan Municipal Party Committee and the Municipal Government. Meanwhile, with the approach of the Spring Festival, I want to express my sincere greetings to the comrades who diligently devote themselves to the external propaganda fields.
　　Under the guidance of Shandong Province People's Government and hosted by the magazine agency of OPENINGS, the OPENINGS·LIVING CITY, founded in April, 2006,is a bilingual magazine in both English and Chinese. Assisted by the Publicity Dept of the CPC Jinan Municipal Committee, it is the only magazine designed to publicize Jinan to outside world.
　　For three years, the magazine has been adhering to the tenet of ‘Publicizing Jinan to the world and introducing the world to Jinan’. It has become increasingly powerful with a rising circulation year by year under the proper leadership of the Jinan Municipal Party Committee and vigorous backing of the various circles. It has become a beautiful visit card and important vehicle for publicizing Jinan to the outside world and significantly contributes to Jinan’s external propaganda undertaking.
　　As the capital city of Shandong province and the center for the whole province’s politics, economy, culture, science and education, Jinan, in the process of opening up, holds an important position and plays a critical role in the integral pattern of Shandong’s opening up to the outside world.
　　In recent years, Jinan has achieved rapid development in publicizing to the outside world through focusing on the centre and serving overall interests. Especially in 2009, we embraced the favorable opportunity of holding the 11th National Games and the 7th Garden Expo in Jinan, elaborately building up and launching a series of ‘City of Springs’ brands. The completion and performance of the large-scale aerial filming and the circulation of the large picture album have received a lively response from various circles, effectively enhancing the image of Jinan in its popularity, reputation, attractiveness and influence.
　　
　　In the new year, workers of the external propaganda field in the whole city should lay emphasis on the central task of ‘Maintaining the stability and developing the economy of the capital city to build up a beautiful city of springs’. We should effectively strengthen publicizing to the outside world in the aspects of ‘Shifting mode, regulating structure, promoting economic growth, benefiting livelihood and maintaining stability’ in accordance with the overall requirements of ‘Expanding the city, developing space, building up a modern industrial system’, thus making our external propaganda climb to a new level.
　　The external dissemination capacity should be further improved and an external atmosphere of favorable public voices be created for Jinan’s reform and opening-up and the modernization construction by holding the floor and wining the initiative, making Jinan well known and understood by the outside world and better at opening and infusing to the world by further creating, maintaining, and spreading the good image of Jinan to the world.
　　As an important vehicle and platform for our city in its external propaganda, it is anticipated that the revised OPENINGS·CITY OF SPRINGS magazine will be even more centre-focused, general interests serving, state enhancing and horizon widening and that endeavors will be made to make this magazine influential and powerful as an external publicity journal.
　　We should further widen the circulation channel and readership as well as the coverage and continue to improve the magazine quality, making great efforts in combining global vision with regional characteristics, facing Jinan and China but opening to the world. We also hope people from all walks of life will consistently support the external propaganda of Jinan, making joint effort to shape the external propaganda pattern and make new contributions to our publicity to the outside world.
　　We wish OPENINGS·CITY OF SPRINGS progress day by day and continued success.
　　Best wishes for a Happy New Year, Health and Success to our friends in and out of China.
　　Member of the Standing Committee of Jinan CPC Municipal Party Committee, Minister of Jinan Publicity Department
　　 Tan Yanwei
　　 January, 2010